List Services:

EQUAT Relationship Marketing Services.

EQUAT Relationship Marketing services is a comprehensive suite of Email List Services, designed to help you maximize your investment in email communications by leveraging existing assets, and offering a proven methodology for effectively growing your lists.

List Acquisition.

EQUAT Marketing is experienced working with list broker with access to over 60 million permission-based email names. We can help you with all aspects of your acquisition email marketing campaigns, and provide targeted lists no matter what your criteria.

List Acquisition Services.

Why use EQUAT Marketing for List Acquisition?

EQUAT Marketing's experience, established relationships, and project management simplifies the process and provides maximum ROI:

• Outsource solution for list procurement
• Expertise and experience in list selection and planning
• Profile and list modeling
• Business relationships that ensure best pricing
• Single point of contact for multiple sources
• Campaign coordination/implementation
• Follow up reporting, ROI analysis, and recommendations
• Lists to meet any requirement

EQUAT Marketing is experienced with list brokers with access to over 60 million permission-based email names. We can help you with all aspects of your acquisition email marketing campaigns, and provide targeted lists no matter what your criteria.

• Reputable list managers and owners
• Single and Double Opt-in names
• Business-to-Business, Business-to-Consumer, and Technology lists
• Demographic selects
• Interest & Lifestyle selects

EQUAT Marketing Append.

You have a house list of customers with lots of offline contact info but few email addresses? EQUAT Marketing can match your list to find and verify email addresses and obtain the permission you need to market to your customers through lower cost online channels. Our unique methodology provides the best ROI.

Email Append Services

If you have a large number of customers for which you have postal address information but no email addresses, EQUAT Marketing's Email Append Services can help you leverage your email marketing activities for maximum benefit by obtaining the email addresses of your existing customers for you. EQUAT Marketing's unique, multi-tiered process guarantees the highest possible append rate.

• Save money by converting more customer contacts to email instead of phone or postal mail
• Improve your conversion rates by reaching more customers with a multi-channel marketing strategy
• Deploy marketing campaigns faster and receive more quantifiable results
• Increase your in-house email database quickly and cost-effectively.

EQUAT Marketing also offers "reverse append" services, where we take your existing customer email addresses and other information, and find names and postal addresses associated with the email addresses.

Email Change of Address.

Email addresses go bad due to ISP changes, job changes, graduations, moves, and more. Over time, your in-house list can be subject to more and more "bounced" records as your customer's change their email addresses. EQUAT Marketing's Email Change of Address (ECOA) services will provide secure, permission-based recovery of customer email addresses and list cleansing.

Email Change of Address Services

EQUAT Marketing ECOA helps you stay connected with customers following an email address change. With more than 32 percent of email addresses changing each year, this is a vital service for the health of any email customer list. EQUAT Marketing has access to millions of ECOA-registered email addresses, with more than 700,000 added monthly. Using ECOA can help you to reduce costs and retain customers.
How it works:
Consumers register their old and current email addresses through various points of presence on the Web (network partner sites, ISP's, top community sites, etc.). The accuracy of the registered email addresses is verified by confirmation emails sent to the old and new email addresses. Businesses using ECOA are notified when the consumer gives permission for their new email address to be shared. Companies using EQUAT Marketing ECOA can correct 5 to 10 percent of the changed email addresses on their database annually.

• Retain your customers
• Recapture lost revenue
• Reconcile customer profiles/histories
• Reduce costs

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