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Messenger Tracker:
Messenger Tracker feature set is the most comprehensive version of our industry-leading email marketing solution.
It offers exclusive functionality that allows marketers to "close the loop" from the customer's inbox to final purchase, and provides extensive reporting capability for deep business analysis and optimization.
Integrate this product into your online marketing program, and your customers' progression through the sales cycle will be far more transparent than you ever thought possible.
In addition, Messenger Tracker incorporates all of the email management and targeting capabilities available in the MessengerStandard including full database integration, audience segmentation, content personalization, automated bounce handling, and open and click-through tracking.
The Messenger Tracker feature set offers the following benefits:
| Main Features |
Description |
Benefit |
| All benefits of the Messenger feature sets, PLUS: |
| Purchase tracking. |
Messenger Tracker can monitor online purchases resulting from your mailing campaigns, recording and storing all relevant data about an individual sale, including product bought, unit price, and quantity sold. Use this data to track the ROI of your email efforts, optimize your mailings, and forecast future sales. |
Optimize sales results |
| Customer interest analysis. |
Track how much interest list members show in your mailings, Website, and product/service offerings. See which mailings or list generate the most interest and optimize your efforts to keep customers coming back. |
Get to know your customers.
Customers data/profiling. |
| Sales cycle analysis. |
Use Messenger Tracker "interest tags" to determine exactly where all of your list members are in the sales cycle. See which customers visit your most important pages and target them as "hot leads" ready for personal sales calls. |
Shorten your sales cycle by understanding customer habits |
| Web traffic analysis |
Discover when and how often list members visit your Web site, identify which pages are most popular, and see how member demographics affect your site traffic. |
Evaluate the effectiveness of your Web site |
| Shopping cart abandonment tracking. |
Use Messenger Tracker's interest stage tags to see how far list members have gone into your purchase process without buying, and which pages cause the greatest drop off. Identify list members who have abandoned the shopping process and send them follow up messages or promotions to encourage them to buy. |
Evaluate the effectiveness of web pages |
| 190+ new reports. |
Get a clear, visual picture of your results with Messenger Tracker's pre-built reports on mailings, members, interest and Purchase Tracking, Web site traffic, and server performance. You can use this information to optimize you message strategies and take advantage of new business opportunities. |
Monitor the results of your efforts |
| Mailing summary view. |
See all of your mailing's vital statistics - sends, opens, clicks, purchases, and other information - in a single, one-page view, with convenient hyperlinks to detailed charts and reports. |
View a full reporting suite |
| Automated member update |
Trigger permanent changes to a member's record when he/she visits certain pages on your Web site. Use member update tags to help list members change their settings, interests, or subscriptions without the intervention of an administrator. You can also use the member update feature to link any kind of online event to an individual member's record. |
Enhance the member experience |
View descriptions of the Messenger, or Messenger Tracker feature sets.
View prices and package Information
Messenger Support
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