FAQ

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EQUAT Messenger^TM

1. Why can't I use my desktop program?
   
2. Are your email campaigns growing in complexity?
   
3. Do you have the ability to use every field in your customer database to sort, query and target your email campaigns?
   
4. Are you able to create new email marketing lists based on customer response?
   
5. Do you have the ability to accurately gauge the interest level your email campaigns generate?
   

EQUAT Messenger^TM

1. Why can't I use my desktop program?

   Email clients are fine for mailing the people in your personal address book, or routing mail you receive to different folders. They are not, however, intended for more intensive or complicated tasks.

   For example, what if you want to:

   • Send an email message to 1000 to 100,000 different people?
   • Block certain types of email before it reaches your staff?

   In order to accomplish these tasks, you need an email management program that can:

   • Process large amounts of incoming and outgoing email
   • Store thousands (or millions!) of addresses
   • Allow users to change their addresses easily
   • Handle automatically any errors that occur from incorrect email addresses

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2. Are your email campaigns growing in complexity?

   For some companies, simple email campaign software is all they need because their campaigns are static and will not grow significantly. For others, email marketing will be a main channel of communication and the need for flexibility and power will increase as their uses of email marketing and the size of their lists grows. EQUAT Messenger™ has the advanced features serious marketers require.

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3. Do you have the ability to use every field in your customer database to sort, query and target your email campaigns?

   Most email marketing software programs do not allow you to easily load and select the various customer/prospect characteristics, demographics, account types and other vital statistics that you have in your files.

   The ability to make full use of any and all data in your files sets EQUAT Messenger™ apart. You can load as much data as you like and quickly make mailing selections from it. With our email marketing software you have the ability to run complex queries across one or more fields within your database or data file.

   
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4. Are you able to create new email marketing lists based on customer response?

   Knowing what happens after your messages are delivered, and being able to act on that information can make all the difference in long term success. While most email marketing software gives you the basic picture of how many clicks you have on your links, they will not let you make a new and specific list of all the individuals based on that click through activity. EQUAT Messenger™ instantly builds new lists for you of everyone who clicked on a particular link or links within your messages..

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5. Do you have the ability to accurately gauge the interest level your email campaigns generate?

   Monitoring the interest level your audience has for your message can keep your opt-outs to a minimum and tell you what kind of content gives you the best email marketing results.

   By watching the click through activity and various other statistics we provide you such as Which hour emails were opened, which day emails were opened, how long each message was read, which links were clicked on, who clicked on those links, specific reasons for un-deliverables, overall opened email results and the actual read time of your message you have the ability to see who is responding to your email campaign and who isn't. You then have ability to segment these individuals into groups according to levels of interest.

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